Jordan

In 2010, I had the privilege of traveling to Jordan to speak at a conference for women business owners, an experience that offered a unique glimpse into the kingdom’s dynamic entrepreneurial landscape and its evolving role in regional politics.

Jordan’s vibrant business community was immediately apparent, with women entrepreneurs at the forefront of innovation and economic growth. The conference showcased the determination and creativity of Jordanian businesswomen, who were breaking barriers and contributing significantly to the country’s economic development.

What struck me during my visit was Jordan’s remarkable success in integrating a large Palestinian refugee population. The country had taken significant steps to assimilate Palestinian refugees, granting citizenship to many and providing opportunities for economic participation. This approach, while not without challenges, demonstrated Jordan’s commitment to stability and inclusivity.

As I prepared to address the conference attendees, I couldn’t help but feel inspired by Jordan’s progress and potential. The country’s blend of entrepreneurial spirit, social integration, and diplomatic acumen was creating a unique environment for growth and innovation, particularly for women in business.

Perhaps most intriguing was Jordan’s growing importance as a political broker in the Middle East. The kingdom was increasingly positioning itself as a mediator between various regional actors, as well as serving as a bridge between the Middle East and Western powers like the United States and European nations. This diplomatic finesse was enhancing Jordan’s strategic value on the global stage.

Another remarkable part of the journey was a side trip to the famous UNESCO World Heritage site at Petra. Petra is an extraordinary site located in southern Jordan that played a significant role in ancient trade routes, including the Silk Road. Petra is an archaeological marvel. It is renowned for its remarkable rock-cut architecture and water conduit system. The city features elaborate tombs, temples, and other structures carved directly into vibrant red, white, and pink sandstone cliffs, earning it the nickname “Rose City.”

Founded around the 4th century BC, Petra became the capital of the Nabataean Kingdom. At its peak in the 1st century AD, the city’s population reached an estimated 20,000 inhabitants. Petra’s strategic location made it a crucial hub on ancient trade routes, including the Silk Road. It served as a major center for the incense trade from Arabia, silk from China, and spices from India. The city’s position allowed it to control commercial routes connecting Arabia, Egypt, and the Mediterranean Sea.

The Nabataeans developed an impressive water management system that allowed them to thrive in the harsh desert environment. This system included rock-cut channels, dams, and cisterns that collected and distributed water throughout the city. Petra’s architecture showcases a unique blend of Nabataean, Hellenistic, and Roman influences. This fusion is evident in structures like the famous Treasury (Al-Khazneh) [pictured above] and the Monastery (Ad-Deir).

After being lost to the Western world for centuries, Petra was rediscovered in 1812 by Swiss explorer Johann Ludwig Burckhardt. Today, it is one of Jordan’s most visited tourist attractions and was named one of the New 7 Wonders of the World in 2007.

Stay tuned for more images and commentary from my trip.